When businesses talk about skills shortages, unfilled roles and retention challenges, there is a highly capable talent pool often being overlooked: mothers returning to work. Not because they lack experience. Not because they lack ambition. But because modern working structures have not kept pace with the realities many families now face. For employers, understanding these barriers is not simply about fairness. It is about recruitment, retention and accessing a skilled workfo

When equestrian businesses talk about “brand reputation,” they usually think about customers, sponsors or social media followers. But there’s one audience most companies forget about and it’s costing them top talent: Candidates. In the equestrian world, where the community is small and word travels fast, your hiring process is part of your brand and it starts much earlier than you think.

We regularly ask candidates about their interview experiences, not just what happened but how it felt. Because interviews aren’t just a test for the candidate, they are a reflection of your brand, your team and your values as an employer. Here’s what we are hearing - the good, the bad and the avoidable.

Ever wonder what really makes a candidate stand out to an equestrian employer? We speak to businesses across the sector, from global brands to start up software solutions. The one question we always ask the same thing after a successful hire, “What made you say yes?”. It’s rarely just about experience or qualifications. In fact, some of the strongest candidates don’t tick every box on paper but they still win the role. In this blog, we are going to cover some of the main r

In today’s market, equestrian businesses are facing a familiar struggle.. The talent is out there… but where are the right people? Hiring in a niche industry means the pool is smaller and competition for great people is fierce. So how do you build a strong, reliable team when CVs alone don’t tell the full story? You focus on culture fit.

In today’s digital age, social media is more than just a space to connect with friends or share your latest holiday snaps – it can be a powerful tool or a potential stumbling block in your job search. Employers are increasingly turning to online platforms to learn more about candidates before making hiring decisions. What they find can influence whether you land an interview or miss out altogether.

From app-based training platforms to sustainable feed brands and wearable tech for horses, the equestrian world is seeing a wave of innovation like never before. A new generation of equine entrepreneurs is stepping forward - fuelled by technology, purpose and a drive to modernise a traditionally conservative industry. And it’s changing more than just products and services. It’s reshaping the job market too.

Whether you’re running a tack brand, horsebox dealership, insurance company or luxury equestrian retailer, hiring the wrong person isn’t just a minor setback - it can be a costly, time-consuming mistake that impacts your bottom line and your reputation.

In the world of equestrian recruitment, there’s a phrase we live by: Passionate about people. Passionate about horses. It’s more than a tagline - it’s the heart of everything we do. Because recruitment in this industry isn’t just about job specs and CVs. It’s about understanding the people behind the passion and the industry they’ve dedicated their lives to.

Let's explore how to get started in marketing for equestrian businesses and what kinds of roles exist. Also hear from our industry expert on their journey to get to where they are.

Why Equestrian Businesses Should Invest in External Sales Training

If you’re passionate about horses but don’t necessarily want to work on a yard or you’re looking for a new way to blend your equine background with your professional skills, this blog is for you. 

How to recognise the signs of burnout and what to do about it.

Need some guidance on how to write an eye catching CV? We've got some top tips for you.

What can horses really teach us?

Happy employees are more successful, but how much does our state of mind affect our work performance?