When equestrian businesses talk about “brand reputation,” they usually think about customers, sponsors or social media followers. But there’s one audience most companies forget about and it’s costing them top talent: Candidates. In the equestrian world, where the community is small and word travels fast, your hiring process is part of your brand and it starts much earlier than you think.

We regularly ask candidates about their interview experiences, not just what happened but how it felt. Because interviews aren’t just a test for the candidate, they are a reflection of your brand, your team and your values as an employer. Here’s what we are hearing - the good, the bad and the avoidable.

Ever wonder what really makes a candidate stand out to an equestrian employer? We speak to businesses across the sector, from global brands to start up software solutions. The one question we always ask the same thing after a successful hire, “What made you say yes?”. It’s rarely just about experience or qualifications. In fact, some of the strongest candidates don’t tick every box on paper but they still win the role. In this blog, we are going to cover some of the main r

In today’s market, equestrian businesses are facing a familiar struggle.. The talent is out there… but where are the right people? Hiring in a niche industry means the pool is smaller and competition for great people is fierce. So how do you build a strong, reliable team when CVs alone don’t tell the full story? You focus on culture fit.