The Rise of Equine Startups - What it Means for Talent in the Industry

Kick On Recruitment
Sep 4
3 min read

From app-based training platforms to sustainable feed brands and wearable tech for horses, the equestrian world is seeing a wave of innovation like never before. A new generation of equine entrepreneurs is stepping forward - fuelled by technology, purpose and a drive to modernise a traditionally conservative industry. And it’s changing more than just products and services.

It’s reshaping the job market too.

What is Driving the Startup Surge?

The equestrian sector has long been passionate, but now it’s becoming increasingly enterprising. Here’s why we’re seeing a boom in startups:

Tech is catching up
Tools that have revolutionised sport, retail and health are finally making their way into equestrianism.
Younger professionals want more
They’re looking for ethical, agile, modern workplaces and in many cases, building them themselves.
The pandemic effect
Many people reassessed their careers, made bold moves or finally launched the business they’d always dreamed of.
Social media access
It’s now easier than ever to build a brand, grow a following and speak directly to your target audience.

From smart girths and rider tracking apps to natural grooming products and equestrian wellness services, startups are no longer the fringe. They are the future.

What Does This Mean for Talent?

So what does this shift mean for equestrian job seekers and employers?

Startups Want Versatility
In startup culture, everyone wears multiple hats. A marketer might also handle customer service. A sales manager might get stuck into product launches.If you’re adaptable, curious and up for a challenge, you’ll thrive.
Passion Is a Non-Negotiable
Founders are looking for people who believe in what they’re doing. Whether it’s sustainability, innovation or improving horse welfare, the mission matters.CVs still count. But your mindset counts more.
Speed > Structure
Startups move fast. Roles evolve. Feedback is instant. It’s not for everyone but it’s a dream for those who love growth and creativity.
It’s Changing Employer Expectations Too
Traditional brands are beginning to shift their culture, benefits and working styles to compete. We’re seeing more hybrid roles, flexible hours, focus on wellness and development plus modernisation of old-school company structures.

All of this is great news for talent.

Our Role as Recruiters

As equestrian recruitment specialists, we’re excited by this shift. We’re working with more emerging brands, more founder-led businesses and more candidates who are craving freedom, fulfilment and fast-paced environments. But it’s also a reminder that recruitment can’t rely on old-school methods.

To place great people in startups, we have to look beyond the CV:

Who’s self-motivated?
Who’s resilient enough to ride the ups and downs?
Who brings energy, not just experience?

This is where recruiters who know the culture of the industry (not just the skillsets) become indispensable.

Final Thought

The equestrian industry is evolving and with it, the opportunities for talented people are growing too. If you’ve ever wanted to make a bigger impact, wear more hats or work in a business that’s genuinely disrupting the norm… this is your moment.

The rise of equine startups isn’t a trend. It’s a transformation. And the future belongs to those who are ready to grow with it.

Passionate about people. Passionate about horses. And passionate about helping you find your dream role.